Unicus Learning
778K+ reached and 300 Meta leads at ~₹216 CPL.
Campaign performanceLive
Reach
Engage
Convert
Overview
Unicus Learning operates in one of the most competitive digital education categories. I worked as individual Growth Partner across performance marketing, Meta Ads, Google Ads, lead generation and Instagram growth, moving the brand from having an online presence to running a measurable acquisition engine.
Challenge
Prospects compare data science institutes, AI bootcamps and certification programmes at the same time. Trust had to be earned before an enquiry, search and social carried completely different intents, and lead volume only mattered if the leads stayed relevant.
Approach
- 01Google to capture existing demand from high-intent search
- 02Meta to create demand and generate leads at scale
- 03Instagram to build the brand and an owned audience
- 04Retargeting to reconnect before the enquiry happens
Build
- 01Meta account delivering 778,655 reach and 1,240,933 impressions at ~₹216 CPL
- 02Google search structure with intent targeting and conversion optimisation
- 03Optimisation score improved from 50% to 86.5% in a focused phase
- 04Instagram content and profile aligned with the acquisition journey
Results2025
300
Meta leads
₹216
Avg. cost / lead
778K+
People reached
Gallery
Campaign performanceLive
Reach
Engage
Convert
02.1
Google search structure
02.2
Instagram growth
02.3
Weekly optimisation