Campaign performanceLive
Reach
Engage
Convert
Overview
Foodieum brings Chinese, momos, BBQ, Hyderabadi biryani, chaat and South Indian breakfast under one destination. I built a local growth funnel - awareness, engagement, retargeting, intent, visit - across Meta, Instagram and Google instead of treating each channel as a separate promotion.
Challenge
Food businesses compete for attention in a very local, very crowded market. Discoverability was low, the audience had to be reachable in person, multiple cuisines sat under one brand, and watching a reel rarely turns into a table booking on its own.
Approach
- 01Reach new people inside the relevant local radius with the food and experience
- 02Re-engage everyone who already interacted with videos, profile or page
- 03Push warm audiences toward profile visits, calls, directions and enquiries
- 04Keep creative and frequency refreshed so repeated exposure stays useful
Build
- 01Meta structure built on local radius targeting and audience progression
- 02Retargeting audiences sourced from video views, profile visits and engagement
- 03Instagram positioned as the place prospects validate the brand
- 04Google used to capture intent that Meta created
Results2025
3.26L+
People reached
3,717
Profile visits
₹0.73
Avg. CPC
Gallery
Campaign performanceLive
Reach
Engage
Convert
03.1
Instagram profile growth
03.2
Retargeting audiences
03.3
Reach and cost reporting