Nayra Fashions
113K+ people reached on ₹2.5K of ad spend.
Campaign performanceLive
Reach
Engage
Convert
Overview
Nayra Fashions is an online women's fashion boutique in Chennai that sells through Instagram and DM conversations. I ran Meta Ads as the discovery layer of that journey - putting the brand and its products in front of a much larger relevant audience than organic reach alone allowed.
Challenge
Reach was limited to the existing follower base, product discovery rarely travelled beyond it, and paid exposure had to stay efficient on a controlled budget while still creating the repeated encounters a fashion purchase needs.
Approach
- 01Reach a far larger relevant audience before anything else
- 02Show the actual product range, not generic brand messaging
- 03Hold frequency near 1.1 so exposure stays broad without ad fatigue
- 04Move interested people toward profile visits and DM enquiries
Build
- 01Meta campaign structure organised around audience, creative, reach and enquiry
- 02Product-led creatives and fashion-focused messaging for discovery
- 03Reach, impression, frequency and CPM monitored against the budget
- 04113,526 reach and 125,782 impressions for ₹2,542.37 of spend
Results2025
113K+
People reached
125K+
Impressions
₹20.21
Approx. CPM
Gallery
Campaign performanceLive
Reach
Engage
Convert
04.1
Product-led creatives
04.2
Audience segments
04.3
Reach and frequency