Client - Tusk Interiors & FurnitureYear - 2026GROWTH PARTNERInstagram

Tusk Interiors & Furniture

452 leads at ₹72 CPL, from one connected growth engine.

Lead

Qualify

Route

Reply <5m

Pipeline automation

Overview

Tusk Interiors & Furniture wanted a consistent flow of potential customers, not a set of disconnected campaigns. As individual Growth Partner I built the acquisition strategy behind Google Search, brand discovery, Instagram, social proof and Meta lead generation, so visibility and enquiries grow together.

Challenge

Lead flow online was inconsistent, Google visibility was weak for intent-based searches, Instagram was functioning as a portfolio instead of a trust channel, and interior and furniture purchases carry a long consideration cycle before anyone enquires.

Approach

01Treat Meta, Google and Instagram as one funnel instead of three separate activities
02Use Instagram projects and creative as the trust layer before the ask
03Run Meta lead-generation campaigns measured on enquiries, not impressions
04Track spend to qualified leads so cost per enquiry stays sustainable

Build

01Meta lead-generation structure with audience targeting, creative testing and retargeting
02Google search presence for high-intent interior and furniture queries
03Instagram profile and content aligned with the advertising journey
04Continuous optimisation around lead volume, cost per lead and budget allocation